Guided by
People of the Sea
Sub Culture was shaped by the waves and tide, by divers who live here, work here, who come from the sea and protect these reefs every day.
We keep our groups small so your experience can be big and impactful. More time underwater, more attention from your guide, and more bottom time to enjoy and protect the reef.
Dive the Caribbean's Great Reef Systems
Cozumel sits along the Mesoamerican Barrier Reef, the largest reef system in the Atlantic and one of the most alive on the planet. Drift within the Mexican Caribbean Biosphere Reserve, in Cozumel’s famous currents past coral walls, swim-throughs, turtles, sharks, Spotted Eagle rays, and other keystone species — with exquisite visibility often over 100 ft.
When you dive into this Sub Culture, you are not only exploring a reef, you are helping protect it. We are the Change we wish to sea.
A Community Emerges Below the Surface
Small groups. Unhurried dives. Guides who know the reef like home. These are the details guests mention again and again. The details guests see, notice, remember, and that make a big and lasting impression.
“It was great! Highly recommend to anyone traveling to the island! Great days of diving!”
Kole Morgan
Australia
From the Sea, We Come. For the Sea, We Care.
Our identity is shaped by water, this place, our home. It is our sacred responsibility and sub culture to protect our culture and livelihood. From reef-safe operations to community-led conservation projects, we choose to protect the waters that give us life.
Your visit supports reef monitoring, conservation & education projects, and the next generation of local dive pros that protect Cozumel’s future, today.
